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The website stellenboschtrailfund.co.za had the following in the homepage, "Our Bartinney 2 Bartinney Trail run will be on the 14ht of May this year." We analyzed that the website stated " We will once again run from Kerk Street Stellenbosch to Bartinney Wine Farm in Helshoogte." It also stated " There is a 12km run and a 24 km walk. Make sure you book your entry here. One of the hightlights of the Bartinney 2 Bartinney Trailrun was the run down the slopes of Skyfall. It gave you a tantalizing view of the end but managed to frustrate plenty with its beautiful zig zag that suddenly prolonged the run. Make sure you enter next ye." The header had Stellenbosch as the highest ranking search term. This keyword was followed by trail, fund, and hiking which isn't as urgent as Stellenbosch. The other words they used was trail running. mountainbiking is also included but could not be seen by search parsers.